This is a cryptocurrency payments application which is meant to not only protect merchants from fraudulent transactions but also to allow users to pay with cryptocurrencies more easily. They do this by using their own token to create a sort of insurance policy that allows for any other more popular cryptocurrency to benefit from instant transaction approvals.
This protects the merchant from the possibility of double spends without them needing to wait for confirmation times. The provider also automatically converts the cryptocurrencies to fiat currencies in order to protect the merchant's often slim profit margins from deteriorating if the price of that particular coin or token plummets.
However, some vendors may be hesitant to accept this particular vendor, because they do not immediately release the funds to the seller, instead releasing them based on "performance". This could put many vendors in a bad spot and make this solution even less ideal than using a provider like Paypal.
If you are interested in making a UTRUST investment, then it's important for you to explore the many competitors in this space, because there are some good ones, and they might have an offering that's even more appealing. PundiX comes to mind, a company who has already begun distributing their POS terminals, which do a lot more than just collect cryptocurrencies and withhold them from you.How to buy?
There's a wide variety of exchanges upon which investors can buy UTRUST. There's ample trading volume here to support a trade, and there's even liquidity spread fairly decently across multiple trading pairs. Investors can choose between using BTC, ETH, USD, and USDT. Most of these have decent liquidity, and you should be able to make a trade happen here without any trouble at all using your preferred pairing in most cases.
This is an Ethereum based asset, otherwise known as an ERC20 token. If you plan to put some money here, then it would be in your best interest to track down a decent private wallet to store your tokens. It's not advisable to keep money on exchanges, because this is where investors most commonly have their money stolen from them. Instead utilize something like Meta Mask, My Ether Wallet or even a hardware wallet like Ledger or Trezor if you have a substantial investment that you need to protect. These options will be much better than using an exchange, and it will provide you much better security.