This coin is meant to be used by those in the music industry. Unfortunately, right off the bat, many cryptocurrency enthusiasts were wary of this project, because the founder seems to have the habit of abandoning other projects when setbacks occur.
This is troubling for any cryptocurrency initiative, but more so when you realize the level of competition inherent in this niche. There are a good number of far more successful projects that already have real communities. That's bad news for your Tao investment, and it doesn't seem this one is offering enough to put it ahead of the pack.
While the team behind the project does seem to have a lot of experience in the music industry, they don't seem to be very good at explaining exactly what this platform does. Essentially, this is meant to be a platform that allows you to "invest" in artists. This is done using alternatives to ICOs, known as an IAO.
Unfortunately, it seems unlikely that this platform will do anything for independent artists. They don't have the star power to get people to invest in limited edition tokens surrounding them, and top dollar celebrities would be unlikely to bother with such a thing. While the platform claims to solve all of the problems in the music industry, in reality, it doesn't. For indie artists, MusicCoin fits the bill better, and for really famous people, they can just make their own token without using this platform at all should they be so inclined.
Interested investors can only buy Tao on one exchange, and that should make you stop for a moment to consider your investment. This can be very dangerous. Especially if the only listing is on a lesser exchange. These exchanges close up shop all the time, and if you're not careful, then you could find yourself holding a homeless asset. Sometimes coins or tokens can also be delisted for holding low trading volume. The trading volume for this asset seems healthy enough, but you should watch it carefully.
If you want to hold your coins in a safe manner, then you need to acquire the correct wallet from the project's site. There are lots of options available, and you can get a wallet no matter what computer operating system you use. After acquiring the appropriate installation package, install it and protect it immediately with a good password. It's also a good idea to test your password before transferring any coins to make sure you didn't mess anything up. After that, make a backup of it on an external device to protect your money from hardware or software malfunctions down the road.