Considered by many the dark horse of crypto due to its main target market being financial institutions (the one thing the original idea behind digital currencies wanted to get rid of), a Ripple investment is very much unlike any you could choose from the vast numbers of coins and tokens available.
What this project aims to achieve is substitute legacy payment systems like SWIFT, built in the sixties and considered very slow, expensive and inefficient by today's standards. It also acts as an exchange and a means of remittance (a fact highlighted by the much talked about an alliance with Moneygram in 2018).
It does so by connecting banks and other financial players in its network, capable of much faster confirmations than even most cryptocurrencies can handle (no more than four seconds and over a thousand transactions faster than any major coin).
Of course, there is more than that behind this company but it should give you an idea of the core philosophy and target market, business to business transactions.
A large number of exchanges and quite a few gateways accepting fiat make it fairly easy to buy Ripple. As of the time of writing the most ominous omission is Coinbase, considered by many the final step into the mainstream and about which there have been numerous rumors both in 2017 and 2018 about adding it to its portfolio.
Storing XRP is different from any other currency currently in existence. You need to pay a fee of twenty XRP to activate an address to store it, regardless of whether it's a hardware, mobile, desktop or paper wallet.