This coin is meant to facilitate fast and cheap transactions between parties as an alternative to Bitcoin, which can be slow and expensive. The team has made fast progress with their developments, and they have already on-boarded their first handful of merchants to accept the coin for purchases. All in all, they have acquired about 20 partners willing to accept the currency, and they've also acquired partnerships with popular multi-currency wallet Coinomi so investors have a convenient place to store their coins.
If you're looking to make a NewYorkCoin investment, then you should realize that this project was never really intended for the buy and hold mentality, but for the spending one. The circulating supply for this asset is very large, and that makes it a pretty poor choice for price appreciation, don't be fooled by the low price. The supply is the reason for this, and this coin will not ever reach Bitcoin level prices.
They are however doing pretty well adoption wise as far as new projects go, and if you're interested in a locale branded coin that is working hard to make fast and nearly free payments a reality for the denizens of New York and the rest of the world, then this is an interesting community project to look into. You could still make some money by holdings, you'll just need to have more realistic expectations and take this project for what it is.
They are not a flashy ICO, they do not have huge advancements in technology, they are simply a way for merchants and consumers to freely transact with each other, and there's nothing wrong with that. Simple products can go a long way as long as they do their job well.
Investors looking to buy NewYorkCoin will have a poor selection of exchanges upon which to do it. The offered options are not the best exchanges available, and if you do invest here you'll want to pull your funds from the exchange as soon as the sale is completed for safety. While the trading volume is not the best, it can support a trade in multiple currencies. Investors can utilize Bitcoin, Doge, Ethereum or even USD to make their trade.
There are a wide variety of wallet options available if you need somewhere safe to store your coins. You can take your pick from desktop client wallets for Mac, Linux, and Windows, or even mobile wallets for Android and iOS. Investors can also choose to utilize a paper wallet option for free cold storage if they plan to keep their coins for the long haul. In any case, make sure that you have created a back up somewhere that can not be lost or destroyed. You'll need this if you ever need to regain access to your money.