LRC is a protocol for building decentralized exchanges. Their aim is to provide liquidity to traders and investors by allowing them to perform cross-platform token exchanges for cheaper fees than they normally would be able to achieve.
Their platform also allows investors to avoid transferring their financial assets to a centralized exchange platform. They can instead trade them directly from their own blockchain address. This helps to protect funds from exchange hacks and from the insolvency of cryptocurrency exchanges holding trader's coins hostage. This offering could also be regulator's worst nightmare as it would be impossible to police.
Their protocol can be implemented on any blockchain as long as it has support for smart contracts. While I find their solution to offer some very unique advantages to other DEXs they also have some big problems to work through, and I have a few reservations about a Loopring investment.How to buy?
It's possible to buy Loopring on many top level exchanges, and your platform of choice is most likely available. It also has multiple trading pairs, and it will be easy for you to acquire it with either Bitcoin or Ethereum depending on which one you prefer to use for your transactions.
LRC is an ERC20 token. This means that you can store it in any compatible Ethereum wallet that allows the storage of ETH assets. Some popular options are web-based My Ether Wallet, mobile wallet Coinomi, or the Ledger hardware wallet.