The creators of this blockchain based project actually already have a very successful broadcasting platform called UpLive. This platform is the fastest growing live video platform in Asia, and they host over 60,000 broadcasters, many of which earn a full time living from this platform. It is actually already monetized much the same way as their new startup aims to be.
The Gifto app gives content creators a new way to start earning income from their audiences. In the GTO ecosystem, fans can create custom gifts for their favorite creators, allowing those users can earn substantially more than they would with an ad revenue based model.
If you're interesting making a Gifto investment, then you'll also be interested to know that content creators are not limited to using any proprietary software, GTO can be integrated into any existing platform to increase earnings as well. While social tipping is not a new idea, this project not only already has a functioning product, but also a very large existing user base.
You can buy Gifto on at least one of the larger exchanges that most investors should be familiar with. However, there are some more niche options available as well. There's pretty equal trading volume between both Bitcoin and Ethereum, so you should have no problem executing a trade with either of these currencies.
This is an Ethereum based asset, so you can safely keep these tokens in any wallet that supports ERC20 tokens. If you don't already have one don't worry, there's plenty of great options for this. If you need a suggestion then you could try My Ether Wallet, Meta Mask or the Coinomi mobile wallet. A hardware wallet like Ledger or Trezor is also a solid choice.