DATA is an advertisement platform built on the blockchain. Their project wants to revolutionize the way that companies advertise to internet users and to allow for these users to be paid for their attention. Not only will this allow for better, more efficient ad targeting, but it can also help to prevent the rampant ad fraud in the industry, effectively reducing the customer acquisition cost for businesses.
Investors may be familiar with this scheme as it's very similar to another blockchain company, Brave. While Basic Attention Token performs much of the same functions as ATA, the key difference is that this platform is not limited to just one browser. This solution can be implemented across the entire internet.
This project is also community managed as opposed to being controlled by a centralized entity such as BAT. It will be up to the individual as to which approach is the best, but if you're interested in making a DATA investment, read on for a full analysis of their ecosystem.How to buy?
Investors can buy DATA on several exchanges, but they may not be the ones that are the most popular. It may be necessary to create some alternative exchanges accounts in order to buy this asset. The volume, however, is ample on the existing ones to make a trade. Ethereum and Bitcoin are the highest volume pairs here, and either will be suitable to make your trade with.
This is an Ethereum asset, and as such you'll need to utilize a compatible ERC20 wallet in order to store your tokens. The options for this purpose are plentiful, and you'll have no trouble finding an appropriate wallet. If you need a suggestion though, you can try My Ether Wallet, the Ledger hardware wallet option, or Meta Mask for browsers.