Digital advertising has in the modern day been a very efficient tool used by brands to effectively communicate their products and ideologies to end users who are active on both mobile devices that are internet enabled and are also constantly online.
BAT is creating a new order in the use of digital advertising and the way ad contents will be displayed across users’ web pages. By disrupting this space, they will eliminate middlemen and streamline the usage of ads and directly reward publishers for specific ad deliveries.
Basic Attention token investments are truly unique in the sense that users would not need to worry about ad blocking software to achieve more privacy – after all, most internet users do complain about the unscrupulous display of ads while surfing the internet.
The basic function of their platform is to create an ideal marketplace for advertisement and use their currency as the main exchange utility.
BAT has over 29 trade market pairs, where it is currently being traded. The coin which started trading since Jun 2017, is doing quite well on the market and isn’t that hard to find. You can buy Basic Attention Token from any of the listed exchanges with either BTC, ETH, USDT, BNB or USD among some other pairs.
You must first buy the trading pair (that is if you want to buy with an altcoin) before you can exchange it for the new asset. Only one exchange so far offers trade opportunity with fiat (USD); probably, as it continues to mature and achieves more trading volume, we might see more acceptable fiat currencies being paired with it.
Once you have successfully bought the coin, you can easily store it on your Ethereum wallet, as it is an ERC-20 compatible asset, or you may even decide to store it in any of the hardware wallets available.