AdEx is a blockchain based solution to the many problems faced by the online advertising industry. This sector is rampant with fraud and inefficient campaigns that not only cost companies millions of dollars every year in losses but also don't pay publishers very well for their efforts.
This open source project wants to revolutionize the process by offering a decentralized platform that allows these parties to connect with each other without a middleman taking a huge cut of the profits generated.
The platform offers clear and transparent reporting that allows advertisers and publishers alike to verify that they have been paid everything that they are owed.
Advertisers participate in the network by purchasing the platform's native token with fiat currency, which must be used to purchase any advertising space, and then these tokens are paid out to the publishers. This gives your AdEx investment a real-world purpose in the advertising ecosystem.How to buy?
It's easy for investors to buy AdEx on a number of reputable exchanges, including some fan favorites that offer excellent volume and trading options. Bitcoin and Ethereum will be the most viable options for a trade here, but there's also some trading volume in USDT if you'd like to utilize that pair instead.
This is an ERC20 token, and as an Ethereum asset, it must be stored in a compatible Ethereum wallet. There are plenty of great options here, and most reputable wallets will make a fine choice. If you need a suggestion then you could try My Ether Wallet, Meta Mask or a mobile wallet like Coinomi, if you'd prefer a multi-asset option. In any case, be sure to back up your wallet file or seed for safe keeping in case of an emergency.